Our Business Strategy

We study the products of our vendor company and compare them with competitive products in the market.

Get statistics from the MOH about the quantities of identical products imported in the last three years.

Figure-out the annual forecast quantities to be imported in the first year for each product.

Find selling centers for these products.

Hold seminars in five star hotels and invite all Specialists.
Making short seminars in hospitals about products.
Participate in local trade fairs and scientific seminars organized by universities, etc.
Advertise our products in Health Directories and Medical Journals

Make annual and monthly selling plans for these products.
Divide Yemeni market into areas and appoint a Medical Rep. for each area.
Distribute these products to pharmacies, hospitals and wholesalers, and supply our branches in the other governorates.
Make agreements with reputable hospitals to give them an annual commission and supply them with our products year-round.

We provide periodical training courses (Local and Abroad) on our medical Representatives, to increase their knowledge and abilities.
Provide the Medical Representatives with the samples and promotional materials they require to help sell these products and convince physicians and medical staff of our quality.
Every day in the morning, our Medical Reps. visit their area hospitals according to their monthly plans, to conduct short meetings with the concerned sections, while handing out brochures.
Every day in the afternoon, they visit physicians and specialized doctors in their private clinics and give them products samples and promotional materials in order to establish their cooperation.
Supervisors observe and follow-up the Medical Reps. In a daily and weekly program.
Each Medical Rep. provides his supervisor with report, study on each doctor, and Medical facility.
Analyzing feedback on competitors market share, product, prices, etc.
Analyzing Feedback on consumer requirements and preferences.

We provide a facility to our customers in terms of payment.
Give out bonuses for big orders.
Give discounts for cash payments.